IKEA | Fortune

april 6, 2015

”Ikea recently put up cameras in people’s homes in Stockholm, Milan, New York, and Shenzhen, China, to better understand how people use their sofas. What did they learn? “They do all kinds of things except sitting and watching TV,” Ydholm says. The Ikea sleuths found that in Shenzhen, most of the subjects sat on the […]

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Hearing Is Believing | NYTimes

april 4, 2015

”Listening to a podcast is like watching a movie, listening to music and reading a book all at once. You become attached to the characters, caught up in the story, enthralled by the writing. “Every other format is going to shorter and shorter content pieces, so you’re actually swimming upstream,” the venture capitalist says to […]

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